Mobile advertising spend to pass desktop spend in 2016 Alexander Sergeev

wrote this on Июл 28, 2015

The total amount spent on mobile advertising will surpass desktop ad spend in 2016 says Andy Boxall. eMarketer has carried out a research where desktop ad spending is at $29b in 2015 ($28b for mobile). It’s predicted that it’ll increase to $40b against $26b in 2016.

Mobile programmatic spending is on the rise Leonid Zverugo

wrote this on Июл 8, 2015

Marketing specialists invest in programmatic ads mostly. It’s proved by an infographic released by an independent mobile advertising network Millennial Media. 91% of advertisers spend more on programmatic ads, according to a Q1 2015 survey and Millennial Media data.