wrote this on Май 5, 2016
Investigations show that investments in UX result in a decrease of user acquisition price, technical support expenditures and guarantee improvement in keeping users.
Kseniya believes that each dollar invested in UX, turns into 100 dollars. Which is a stunning 9,900% ROI.
That’s why it’s extremely important to pay attention to experience of interaction with users.
UX is a mixture of good design and user understanding.
Actually, organic growth depends on the quality of interaction experience. In order to help you get happy users, Nidhi Shah from Arkanea has gathered the most widespread mistakes in usability and advice on how to solve them.
wrote this on Янв 27, 2016
Alex Birkett believes that there are no strict rules when it comes to conversion optimization as all sites are contextual. So, something may work great for one site and fail for another. But still, some tactics tend to work more often than not.
wrote this on Дек 22, 2015
Jim Ross, senior UX architect at Infragistics, considers that nowadays there are many people aware of UX and the importance of understanding users. But still there are myths concerning how to acquire this understanding. And in this article he reveals the truth about user research.
wrote this on Дек 17, 2015
Looking back on 2015, there are many things to remember in all spheres. As for web design, mobile browsing overtakes desktop. Jerry Cao along with UXPin design team have investigated top trends and how to use their benefits in 2016.
wrote this on Дек 10, 2015
Dan Saffer answers a question about main NUI design principles and tells about a very useful website Design Principles FTW.
wrote this on Ноя 23, 2015
Nobody doubts the importance of user interface design as it may be the reason for a great website success or a devastating app failure. If users think that your product is too difficult to navigate, confusing or too busy, then even the best service is doomed to be abandoned and forgotten.
Good UI should possess a fine balance of wonderful looks and interactivity and simplicity and ease of use.
Today we would like you to meet a great helper in this sphere - GoodUI.
wrote this on Ноя 20, 2015
In a new article Thomas Fuchs offers you to imagine a situation: you’re in the office, it’s the end of the working and the deadline of your task is almost here. But in the process of software update you see this.
wrote this on Окт 14, 2015
What tools designers use in order to think of ideas, create prototypes and manage projects? Subtraction.com has carried out a poll among 4 000 designers from 200 countries and found out what tools they like most of all.
Participants of the poll were asked to name their favorite tools they use for 6 main design-tasks. Here's a translation of the article by Ekaterina Izmestieva.
wrote this on Окт 6, 2015
CAPTCHA (“Completely Automated Public Turing test to tell Computers and Humans Apart”) is a robot-administered test that checks whether a user is an authentic one. It was supposed to be a bulletproof method but nowadays it may not be true. Online security and privacy is a total must and CAPTCHA seem not to be able to provide them. Moreover, CAPTCHA can cause UX failure and break up user flow. So, something must be done here. Joe Concannon addressed the problem in the article.
wrote this on Июл 30, 2015
Hearing about something isn’t the same as seeing something. It concerns data as well. If you have a report with graphs and data, it still doesn’t give you a full picture. What if you would have a possibility to see your app with your users’ eyes? Robin Schwartz shares her thoughts on the topic.