Startup Kitchen
A BLOG YOU’LL ACTUALLY READ
10 main web design trends of 2015

wrote this on Дек 17, 2015

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Looking back on 2015, there are many things to remember in all spheres. As for web design, mobile browsing overtakes desktop. Jerry Cao along with UXPin design team have investigated top trends and how to use their benefits in 2016.

6 efficient tips for B2B landing pages

wrote this on Дек 15, 2015

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Landing pages serve conversion. It’s totally true if we talk about B2C as sales there are instant and direct. As for B2B, it’s not so fast and click-throughs is a better landing page metric. So, a landing page is an efficient way for a software vendor to generate leads, not to convert sales.

This article presents 6 tips how you can create an effective landing page. Skip one or two of them and you risk to lose your prospects' trust.

Carrot Quest Case: HADI-cycles and how to increase project development with their help

wrote this on Дек 14, 2015

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Ilya Krasinsky, AppCraft CEO, a team of a Carrot Quest service and IIDF representatives have carried out a workshop in order to increase unit-economy of 5 startups with the help of HADI-cycles.

Dmitry Soldatov of Carrot Quest has published an article on the basis of the workshop.

12 main principles of NUI design

wrote this on Дек 10, 2015

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Dan Saffer answers a question about main NUI design principles and tells about a very useful website Design Principles FTW.

Pirate metrics: how to create an email campaign on Dave McClure’s AARRR principle

wrote this on Дек 2, 2015

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This article is about a development of trigger emails which will help your clients to go through a sales funnel and become satisfied, interested and paying users.

The letters you’re sending now may not affect conversion. And this article will help you to change the situation. The following plan was inspired by Dave McClure’s model “AARRR: metrics for pirates”. It’s an awesome conceptual scheme which is easy to use.

WalkMe: simple user experience in a moment

wrote this on Ноя 30, 2015

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There’s no doubt that customer support helps to build trust, keeps long-term customer retention and enhances brand loyalty. But many companies don’t give it the attention it deserves. And, consequently, your users start looking at your competitors in search of a better alternative. Avoid this mistake.

What you really need is discipline, not motivation

wrote this on Ноя 24, 2015

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There are 2 ways to do something: motivate yourself or cultivate discipline. What is the difference between them? Zbyhnev has explained it in details in the articles on advantages of discipline and practical discipline advice.

Good UI ideas

wrote this on Ноя 23, 2015

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Nobody doubts the importance of user interface design as it may be the reason for a  great website success or a devastating app failure. If users think that your product is too difficult to navigate, confusing or too busy, then even the best service is doomed to be abandoned and forgotten.

Good UI should possess a fine balance of wonderful looks and interactivity and simplicity and ease of use.

Today we would like you to meet a great helper in this sphere - GoodUI.

Tips to write a useful error message

wrote this on Ноя 20, 2015

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In a new article Thomas Fuchs offers you to imagine a situation: you’re in the office, it’s the end of the working and the deadline of your task is almost here. But in the process of software update you see this.

The Beginner’s Guide to Facebook Custom Audiences

wrote this on Ноя 19, 2015

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Paid advertising may be a good idea and a great source of sales and leads. Although, it costs a lot.

Your ads will perform better if you know the people you’re advertising to well. That’s the reason why so many business owners like advertising on Facebook: there are so many ways to target audience.

Casandra Campbell, the author of the article, likes Facebook Custom Audiences most of all. She says that “you can retarget people who have interacted with your business already. For example, customers and website visitors.”

With Custom Audience you know for sure who sees your ads. Such laser-targeted messaging will increase your conversion and give you a better ROI.