wrote this on Дек 17, 2015
Looking back on 2015, there are many things to remember in all spheres. As for web design, mobile browsing overtakes desktop. Jerry Cao along with UXPin design team have investigated top trends and how to use their benefits in 2016.
wrote this on Дек 15, 2015
Landing pages serve conversion. It’s totally true if we talk about B2C as sales there are instant and direct. As for B2B, it’s not so fast and click-throughs is a better landing page metric. So, a landing page is an efficient way for a software vendor to generate leads, not to convert sales.
This article presents 6 tips how you can create an effective landing page. Skip one or two of them and you risk to lose your prospects' trust.
wrote this on Дек 14, 2015
Ilya Krasinsky, AppCraft CEO, a team of a Carrot Quest service and IIDF representatives have carried out a workshop in order to increase unit-economy of 5 startups with the help of HADI-cycles.
Dmitry Soldatov of Carrot Quest has published an article on the basis of the workshop.
wrote this on Дек 10, 2015
Dan Saffer answers a question about main NUI design principles and tells about a very useful website Design Principles FTW.
wrote this on Дек 2, 2015
This article is about a development of trigger emails which will help your clients to go through a sales funnel and become satisfied, interested and paying users.
The letters you’re sending now may not affect conversion. And this article will help you to change the situation. The following plan was inspired by Dave McClure’s model “AARRR: metrics for pirates”. It’s an awesome conceptual scheme which is easy to use.
wrote this on Ноя 30, 2015
There’s no doubt that customer support helps to build trust, keeps long-term customer retention and enhances brand loyalty. But many companies don’t give it the attention it deserves. And, consequently, your users start looking at your competitors in search of a better alternative. Avoid this mistake.
wrote this on Ноя 24, 2015
There are 2 ways to do something: motivate yourself or cultivate discipline. What is the difference between them? Zbyhnev has explained it in details in the articles on advantages of discipline and practical discipline advice.
wrote this on Ноя 23, 2015
Nobody doubts the importance of user interface design as it may be the reason for a great website success or a devastating app failure. If users think that your product is too difficult to navigate, confusing or too busy, then even the best service is doomed to be abandoned and forgotten.
Good UI should possess a fine balance of wonderful looks and interactivity and simplicity and ease of use.
Today we would like you to meet a great helper in this sphere - GoodUI.
wrote this on Ноя 20, 2015
In a new article Thomas Fuchs offers you to imagine a situation: you’re in the office, it’s the end of the working and the deadline of your task is almost here. But in the process of software update you see this.
wrote this on Ноя 19, 2015
Paid advertising may be a good idea and a great source of sales and leads. Although, it costs a lot.
Your ads will perform better if you know the people you’re advertising to well. That’s the reason why so many business owners like advertising on Facebook: there are so many ways to target audience.
Casandra Campbell, the author of the article, likes Facebook Custom Audiences most of all. She says that “you can retarget people who have interacted with your business already. For example, customers and website visitors.”
With Custom Audience you know for sure who sees your ads. Such laser-targeted messaging will increase your conversion and give you a better ROI.