ThinkGaming — revenue and install estimates for mobile games

Alexander Sergeev

wrote this on Мар 29, 2015

Guys from ThinkGaming collect interesting statistics, inсome and installs quantity of mobile games to be exact. Games from the main markets are supported - App Store and Google Play.

Here you can look at top grossing iPhone games in United States. And here you can give a glance at top free games in United States.

But that’s where free cheese comes to the end.

With the help of paid subscription you’ll be able to learn the following.

• highest LTV games.
• highest ARPDAU games.
• hottest new grossing games.
• hottest new free games.
• hottest new paid games.
• games running ads.
• slipping away games.

There’s also a catalogue of top mobile ad networks for games. Here’s what you can learn from it:

• how many install does this or that ad network provide.
• what’s the average CPI for this ad network.
• how much LTV you’ll get from this ad network.
• what ROI you’ll get from this ad network, LTV/CPI.
• you’ll be able to know what advertising formats does each ad network support and which pricing models does it work with (CPC, CPCV, CPM, CPI).

All these possibilities are available for subscribers only. There are 2 types of subscription:

1. App data intelligence ($499/month): Premium intelligence on the top games. Revenue and install estimates on every country and device that we cover. ARPDAU, Retention and LTV estimates on top games. Access our heat scores that identify the hottest new games. Contact information for marketing and partnership employees at over 1000 of the top gaming companies, constantly updated.
2. Advertising performance data ($2000/month): Volume, cost per install and indexed ROI data on all of the ad networks where we have data. Plan your media campaign with confidence and save money by avoiding lower performing networks.

But you can get access to the data for free:

Games that share data with us to improve our models may qualify for free access to our data. To qualify for our Premium app data, you must currently be on the top grossing apps list for a country that we cover and provide us with Sales access to your app store accounts. We incorporate your data anonymous to improve the quality of the data we provide.

Games that contribute at least $50,000 in ad spend and performance can qualify for free access to our ad data.

ThinkGaming allows to answer the question - whether the game is worth the candle - may be there’s no point in doing this game?