Traction — a startup guide to getting customers
Alexander Sergeevwrote this on Апр 6, 2015
One of the main goals for any startup is to create traction. The second one is to build a great service or product.
Each startup wants to get traction. But how can we do it?
Authors have systematized and collected under one cover 19 traction channels. These are the marketing channels which will help you to bring real users and clients. Here they are.
- Viral Marketing
- Public Relations
- Unconventional PR
- Search Engine Marketing
- Social and Display Ads
- Offline Ads
- Search Engine Optimization
- Content Marketing
- Email Marketing
- Engineering as Marketing
- Targeting Blogs
- Business Development
- Sales
- Affiliate Programs
- Existing Platforms
- Trade Shows
- Offline Events
- Speaking Engagements
- Community Building
There is a description for each channel in the book. But the most important thing that the authors give us is the framework they called Bullseye. This framework systematizes work process on attracting clients to your project.
I strongly recommend this book to all the startuppers. Read it, choose channels and go ahead get your traction now!
