TrendKite — a tool for analytics and PR-campaign efficiency evaluation
Alexander Sergeevwrote this on Май 13, 2015
Every day I choose a new startup which will help to make your own startup more successful. TrendKite service allows brands to track efficiency of their PR-campaigns.
According to the founders of the project, it may be difficult to evaluate whether the money for promotion was spent right. And sometimes companies don’t even think about how could they make the process easier. TrendKite’s purpose is to help suchlike brands.
TrendKite is an analytics platform which provides organizations all needed information in a comprehensible way. PR-agencies can attract new partners with the help of the service, demonstrating them vividly their success in promoting this or that product.
The platform gathers and analyses mentions of a company in the Internet, watches who or what affects clients’ interest the most — PR-moves or reviews of prominent people, and gives project management a plenty of various indices.
TrendKite automatically generates reports which you can give your team or management, notifying your clients about new mentions of the brand with the help of daily newsletters. A user can set a time of receiving notifications and choose topics which are the most interesting to him/her. The service also provides a tool for looking through all the company news.
TrendKite is on the stage of beta-testing at the moment.
