Startup Kitchen
How to increase CTR of your transactional e-mails?

wrote this on Апр 21, 2015

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There aren’t many channels for communication with users: e-mail and push notifications. A user may forget about your service or app. In order to take him/her back, you need to remind about yourself. Earlier it was possible to do with emails only, but now we have pushes as well.

Despite the arrival of mobile platforms, e-mail is still alive and will live for a long time. You should certainly use this channel as it still works and works pretty good.

Vero — how to increase retention and subscription rate by just emails

wrote this on Апр 11, 2015

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Vero is a service which automatizes email marketing. You can set up different rules for sending email. For example, you can send a letter to a user right after registration on your web site. Here are other scenarios.

IsNotSpam — do letters hit Inbox?

wrote this on Апр 5, 2015

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Spam is everywhere. 70% of email traffic is spam. Email clients become smarter and smarter as they need to distinguish spam from not-spam. And they make algorithms more complex. But they start to fail. So here’s the war: spammers vs. developers of email clients and email servers.

Email competitors’ monitoring

wrote this on Мар 24, 2015

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Today I want to tell you about a service which monitors competitors’ email newsletters.

Such services help to spend less time on developing letter design and be aware of modern email marketing trends.

The service solves the following tasks.

Pttrns and Really Good Emails — best apps UI and email patterns

wrote this on Мар 20, 2015

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Pttrns is a service where all the top app screenshots are collected. What’s more, they’re divided into categories in a convenient way. It’s an irreplaceable service when it comes to UI building.

Really Good Emails is a similar service but it’s used for email designing.

Look them through, get inspiration and create better so that your app and email would appear on that web sites!

Mailgun — the email service for developers

wrote this on Мар 18, 2015

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The service represents an alternative for mailchimp. However, the price is favourable. In contrast with mailchimp, which has based monetization on subscriptions, mailgun is monetized on «pay as you go» model. Sending of 10,000 letters during a month is free. And it’s sufficient for small projects. Interaction with mailgun occurs through API, there’s no possibility to simple load a template and recipient lists and it’s necessary to use API for sending templates.

Emailonacid — email testing and analytics

wrote this on Мар 17, 2015

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Emailonacid is a powerful service which allows to validate layout of emails and look through their display in different email services on different platforms: desktop clients, browser-based clients, mobile apps, etc. Extended subscription also allows to monitor spam-list transfer. Moreover, it provides powerful and detailed analytics.