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Mobile advertising spend to pass desktop spend in 2016

wrote this on Июл 28, 2015

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The total amount spent on mobile advertising will surpass desktop ad spend in 2016 says Andy Boxall. eMarketer has carried out a research where desktop ad spending is at $29b in 2015 ($28b for mobile). It’s predicted that it’ll increase to $40b against $26b in 2016.

Mobile programmatic spending is on the rise

wrote this on Июл 8, 2015

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Marketing specialists invest in programmatic ads mostly. It’s proved by an infographic released by an independent mobile advertising network Millennial Media. 91% of advertisers spend more on programmatic ads, according to a Q1 2015 survey and Millennial Media data.