Startup Kitchen
10 tips on enhancing your app UX

wrote this on Май 5, 2016

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Investigations show that investments in UX result in a decrease of user acquisition price, technical support expenditures and guarantee improvement in keeping users.

Kseniya believes that each dollar invested in UX, turns into 100 dollars. Which is a stunning 9,900% ROI.

That’s why it’s extremely important to pay attention to experience of interaction with users.

UX is a mixture of good design and user understanding.

Actually, organic growth depends on the quality of interaction experience. In order to help you get happy users, Nidhi Shah from Arkanea has gathered the most widespread mistakes in usability and advice on how to solve them.

11 things that tend to work in A/B tests

wrote this on Янв 27, 2016

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Alex Birkett believes that there are no strict rules when it comes to conversion optimization as all sites are contextual. So, something may work great for one site and fail for another. But still, some tactics tend to work more often than not.

10 user research myths

wrote this on Дек 22, 2015

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Jim Ross, senior UX architect at Infragistics, considers that nowadays there are many people aware of UX and the importance of understanding users. But still there are myths concerning how to acquire this understanding. And in this article he reveals the truth about user research.

10 main web design trends of 2015

wrote this on Дек 17, 2015


Looking back on 2015, there are many things to remember in all spheres. As for web design, mobile browsing overtakes desktop. Jerry Cao along with UXPin design team have investigated top trends and how to use their benefits in 2016.

12 main principles of NUI design

wrote this on Дек 10, 2015

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Dan Saffer answers a question about main NUI design principles and tells about a very useful website Design Principles FTW.

Good UI ideas

wrote this on Ноя 23, 2015


Nobody doubts the importance of user interface design as it may be the reason for a  great website success or a devastating app failure. If users think that your product is too difficult to navigate, confusing or too busy, then even the best service is doomed to be abandoned and forgotten.

Good UI should possess a fine balance of wonderful looks and interactivity and simplicity and ease of use.

Today we would like you to meet a great helper in this sphere - GoodUI.

Tips to write a useful error message

wrote this on Ноя 20, 2015

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In a new article Thomas Fuchs offers you to imagine a situation: you’re in the office, it’s the end of the working and the deadline of your task is almost here. But in the process of software update you see this.

Tools designers use in their work. According to a poll of designers from 200 countries

wrote this on Окт 14, 2015

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What tools designers use in order to think of ideas, create prototypes and manage projects? has carried out a poll among 4 000 designers from 200 countries and found out what tools they like most of all.

Participants of the poll were asked to name their favorite tools they use for 6 main design-tasks. Here's a translation of the article by Ekaterina Izmestieva.

9 substitutes for CAPTCHA

wrote this on Окт 6, 2015


CAPTCHA (“Completely Automated Public Turing test to tell Computers and Humans Apart”) is a robot-administered test that checks whether a user is an authentic one. It was supposed to be a bulletproof method but nowadays it may not be true. Online security and privacy is a total must and CAPTCHA seem not to be able to provide them. Moreover, CAPTCHA can cause UX failure and break up user flow. So, something must be done here. Joe Concannon addressed the problem in the article.

How visual mobile analytics can improve UX and increase retention

wrote this on Июл 30, 2015

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Hearing about something isn’t the same as seeing something. It concerns data as well. If you have a report with graphs and data, it still doesn’t give you a full picture. What if you would have a possibility to see your app with your users’ eyes? Robin Schwartz shares her thoughts on the topic.