Startup Kitchen
What to write in a company blog: a detailed guide on 15 post types

wrote this on Фев 16, 2016

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Neil Patel, KISSmetrics founder and a creator of Amazon, NBC, GM, HP marketing strategies, gives valuable tips on how to tell about company products and services in various formats. He also explains which content increases sales, how to make it and what peculiarities they have.

Tools a developer needs for app marketing

wrote this on Окт 29, 2015

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Kirill Agishev has gathered most efficient tools which will help developers to promote their apps.

7 methods of strategic planning which suit any startup

wrote this on Июл 23, 2015

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Internet marketing specialist Lloyd Alexander has published a review of 7 modern marketing methods of strategic planning for startups.

As a young marketing specialist, I like using various planning methods. They help not only to plan and establish priorities but also to visualize how everything I do falls into place.

I won’t tell you about 4R conception, Porter 5 forces analysis or SWOT-analysis. Surely, these methods have their own place, however, they can’t show a development direction for a startup which wants to concentrate its energy on growth. In addition, they’re out-of-date.

Planning methods I’ll tell you about were developed by a modern marketing guru. Using them together will help you to make up a growth strategy for a project, choose traction channels and affect clients’ behavior.

The psychology of pricing: a gigantic list of strategies

wrote this on Июл 20, 2015

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In order to succeed in nowadays competitive market it’s necessary to use smart pricing strategies when selling products or services.

Today we offer you an article on behavioral economics that will help you to see a clear picture of how to set prices right. Nick Kolenda has compiled a huge list of pricing strategies. It’s an absolute must-read. The article is divided into 4 parts, each containing different strategies and tactics you can apply straightaway.

How to get media coverage for your startup: a complete guide

wrote this on Июл 15, 2015

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There’s always a moment when people start to think about how to best get press for their startup. Leo Widrich, co-founder of Buffer, shares his experience in the form of an ultimate guide. Buffer was featured by Mashable 6 times and also articles about it appeared in TechCrunch, The Next Web, ReadWriteWeb, GigaOm, LifeHacker, VentureBeat, Inc. Magazine, etc. So now you judge for yourself whether this tips work or not.

Leo Widrich points out that you should bear in mind that such results are also connected with a specific nature of Buffer - a tool for social media.

As the article contains much information, read only one point at a time, do it at once in and then proceed to another point.

Ways to find and track efficient customer acquisition channels

wrote this on Июн 26, 2015

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Ryan Gum has carried out an investigation on customer acquisition in order to answer the most important questions:

  • What channels should you focus on as a startup?
  • Where should you start?
  • How to know what channels are the best for you?
Why A/B-test fail and how to avoid it?

wrote this on Май 26, 2015

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Matik development director and Agny managing partner Artyom Ovechkin has written a note about the reason why a great many of A/B-tests fail and why it’s necessary to pay more attention to preparation rather than testing itself.

10 cross-promo tools for mobile game developers

wrote this on Май 21, 2015

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It’s getting harder and harder to create mobile apps as competition is growing in all the app stores. Install price continues to grow with a threatening speed in mobile and it concerns everybody, especially game developers.

But still, despite the fact that advertising networks are one of the most important channels of getting users in mobile, there are several free services which can help you to show your app to users. Usually the services allow developers to exchange users (downloads) with each other.

You’ll find 10 the most popular resources which will help you to show your games to the world via cross-promo in a large developer community in this article.

How to get to mobile TOPs: Wooga company case

wrote this on Май 11, 2015

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Eric Sefert of Wooga company was a speaker at the latest GDC. He told what’s better: to buy several thousands of installs per day or purchase traffic for a hundred thousand dollars once while trying to get to a TOP. He also spoke about how much TOP-1 costs in the USA, are there games which need marketing and how to evaluate virality of a project and calculate traffic price based on it.

How to reveal client needs and get 1 000 000+ users

wrote this on Май 7, 2015

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Dmitry Dumik is a serial entrepreneur. Myata is his 3rd and the most successful project (a mobile app, an aggregator of VK content). It has gathered 1.3 million installs in Russia. Dmitry has shared wrong and right ways to reveal client needs, interview scripts Myata team used for the clients.