SplitMetrics — A/B testing service for app pages

Alexander Sergeev

wrote this on Мар 6, 2015

You have a mobile app for App Store or Google Play. You have organic traffic which you get with the help of ASO.

Perhaps, you’re buying paid traffic. In Facebook, iAD, advertising networks, DSP or directly from publishers.

The cost of installs and registrations attraction is gradually increasing. And you come to thinking it’s high time to boost your app pages conversion. So what page data optimization can give you?

1. essential decrease of its cost.
2. increase in organic traffic.
3. increase in conversion, which will raise the app in search results in App Store and (especially) Google Play.

After achieving the total effect of the above mentioned points, the number of app installs may be increased by 5-6 times.

The only method to conduct A/B testing and evaluate page conversion is to create your own landing page, functionally similar to an App Store page and experiment on it.

SplitMetrics has all the functions necessary to carry out such experiments: generates landing pages, randomly gives them out to visitors as needed for A/B testing, and tracks action statistics of page visitors, counts reliability level of analytics and as a result generates a report.

For example, SplitMetrics users know what percentage of visitors scroll screenshots of each alternative, how many screenshots visitors scroll and whether they open the gallery or watch miniature preview.

Having created an experiment, the user gets a short link looking like this stor.re/demo. If you forward traffic to it (Facebook, AdWords), after a while you’ll be able to know what combination of app icon, screenshots and description works the best.

SplitMetrics is planning to add possibility to test the presence on the page of such elements as In-App Purchases, App Bundles, App Preview and make a deep integration with other analytics services.

So what are you waiting for? Increase your app's conversion right now with SplitMetrics.