wrote this on Май 25, 2018
Effective communication is an essential power in achieving great project results and total productivity. This skill or let's say a talent helps to maintain strong working relationships at all levels of any company.
wrote this on Май 24, 2018
Some of you might be closely conversant with the popular project management methodologies. However, there should be certainly young professionals here among the readers who are just starting their PM career. For some of them, certain concepts, terms and practices may seem new and unclear.
wrote this on Май 22, 2018
Among many documents that are necessary for product managers’ daily work, a statement of work (SOW) is one of the most important and fundamental.
It's rather simple: a poorly planned statement of work is doomed to failure of the whole project, while efforts spent on careful preparation of a detailed SOW are the guarantee of the overall success of the team. Any experienced product manager will confirm that PM documents are as crucial in management as team collaboration and professional product management tools.
wrote this on Май 21, 2018
If deeply immerse in the Agile ideology, you'll find a lot of concepts, frameworks, and terms, including similar ones. Actually, it is quite easy to get things confused or jumbled up.
wrote this on Май 7, 2016
Anton Sukharev, Shopnetic product manager, has compiled a list of services which help to conduct user researches - with prices and main peculiarities. We can’t but share the translation of the article with you.
If you’ve read “Big list of must have tools for every product manager”, you probably know that I’d announced a publication of suchlike lists. So, here you’ll find services for conducting researches.
wrote this on Май 5, 2016
Investigations show that investments in UX result in a decrease of user acquisition price, technical support expenditures and guarantee improvement in keeping users.
That’s why it’s extremely important to pay attention to experience of interaction with users.
UX is a mixture of good design and user understanding.
Actually, organic growth depends on the quality of interaction experience. In order to help you get happy users, Nidhi Shah from Arkanea has gathered the most widespread mistakes in usability and advice on how to solve them.
wrote this on Апр 19, 2016
Everybody who builds mobile apps agrees that retention is the most confusing metric.
As there are a plenty of various metrics to measure retention (D1, D7, D30, Week1, Week5, Month 2), it’s crucial to choose the one to concentrate on. So, what’s retention? Dinesh Vernekar answers the question in his article.
wrote this on Мар 26, 2016
It’s a common concern of all SaaS product creators to convert signups into paying clients. In order to reach this particular goal, you should be aware of latest trends, concepts and practices for it. Today we suggest you to get acquainted with an awesome project - Churn University - a resource for people building SaaS businesses.
wrote this on Мар 17, 2016
The majority of modern analytical systems work on the basis of events. An event is any user action in an app fixed by an analytical system. Analysts usually choose the following events:
- user registration or the first visit
- app entry
- payment (virtual or real)
The three events are enough to calculate user retention metrics, activity and monetization, i.e. to answer 80% of analytics questions. But is it enough?
wrote this on Мар 16, 2016
An analyst David Bland has written in his Medium blog a note with advice on how to use Lean Startup principles - a method allowing to test ideas and business models quickly. Olga Shishkova has shared the material on VC.ru.