wrote this on Мар 15, 2016
So, you have an idea, what should will you do next?
wrote this on Мар 11, 2016
What’s growth hacking and why do you need it?
A term “Growth hacking” was coined by Sean Ellis in 2010. It means a skill set somewhere in between marketer and engineer, a person who can imagine creative ways to increase and grow business and who have technical
As for a growth hacker, it’s a person who can find opportunities and use them to grow a business (increasing leads, sales, revenue and so on). And a growth hack is a method, process or technique for making the growth happen.
Tom Morkes offers 10 easy but extremely useful growth hacks that can be implemented in 1 hour.
wrote this on Мар 6, 2016
Jeff Jordan, Anu Hariharan, Frank Chen, and Preethi Kasireddy consider themselves very lucky to have an opportunity to meet thousands of entrepreneurs every year. Thus, they see various metrics that display health of companies. But there are cases when metrics don’t really display the state of business or people use various interpretations of one and the same metric.
So, the authors have compiled a list of common metrics and the ones that are easy to confuse. It’s true that “good metrics aren’t about raising money from VCs — they’re about running the business in a way where founders know how and why certain things are working (or not) … and can address or adjust accordingly.”
wrote this on Фев 25, 2016
It can be quite difficult to create a high-converting landing page. Jacob McMillen assures that he won’t give the “perfect landing page” tip as there’s plenty of contradicting info and concepts and there are a great many of nice landing pages with a high conversion that are totally different.
So, in this article Jacob has compiled 31 examples of outstanding landing pages that are worth seeing. He also describes the reasons why they are brilliant and provides resources and tools which will help you to achieve the same level of success.
wrote this on Фев 16, 2016
Neil Patel, KISSmetrics founder and a creator of Amazon, NBC, GM, HP marketing strategies, gives valuable tips on how to tell about company products and services in various formats. He also explains which content increases sales, how to make it and what peculiarities they have.
wrote this on Фев 12, 2016
It seems like the burden of tasks being done by employees lies on a manager’s shoulders in the end. We’ll tell you how to get rid of this burden.
This article was initially published in Harvard Business Review in November-December 1974 and since then it’s one of the 2 most often republished articles of the magazine.
In order to republish in “Classic” section, Harvard Business Review has trusted Stephen Covey with writing a comment to it. Why in many cases managers lack time while their subordinates don’t have enough work? The article describes the importance of time-management and how to divide it among managers, directors, colleagues, and subordinates.
wrote this on Фев 10, 2016
It’s a widespread situation when businesses that have blogs getting traffic don’t generate a ton of revenue. People are fully concentrated on creating of such a content which will get plenty of traffic. But, unfortunately, the majority of them don’t map their content strategy to buyers' search intents at various stages in the sales funnel.
Benji Hyam asks you a question: “You want $10k monthly deal sizes for your agency and you’re currently getting leads from companies who can barely afford $1k a month? Or even worse, the prospects you’re getting don’t have revenue. Or you run marketing for a SaaS company and you’re driving a lot of great traffic to your blog, but your traffic doesn’t convert to free trials, or your other funnel goals?”
He suggests creating such a content that will strategically bring leads in at various stages of your sales funnel. Benji Hyam will tell you how they managed to grow their search traffic to more than 12k visitors per month during 6 months at ThinkApps and share the strategy they used to match various stages of the sales funnel (top level awareness, mid-funnel, and low funnel opportunities).
wrote this on Фев 8, 2016
There’s one key to a great marketing: understanding. It’s an essential point as understanding your clients will help you to create a cool product and choose the best way to present it. If you experience difficulties in sales, it’s high time to find out how your clients think. It’s called psychology. Marketing and psychology are different fields but yet closely connected. And in this article Neil Patel will prove it to you. Here you’ll find 8 psychological principles which you can use for your business.
wrote this on Фев 1, 2016
“How to define a value of a product we see if it’s non-unique.”
If you want to make your business better, you should know that it’s important to explain customers the value of owning your product. But it may be difficult to start as you have many competitors and they sell the same products. It may seem that everything you could say about value is already said.
This article studies the processes and peculiarities of thinking which are necessary for creation of a value proposition for an oversaturated market.
wrote this on Янв 27, 2016
Alex Birkett believes that there are no strict rules when it comes to conversion optimization as all sites are contextual. So, something may work great for one site and fail for another. But still, some tactics tend to work more often than not.