Startup Kitchen
What to write in a company blog: a detailed guide on 15 post types

wrote this on Фев 16, 2016

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Neil Patel, KISSmetrics founder and a creator of Amazon, NBC, GM, HP marketing strategies, gives valuable tips on how to tell about company products and services in various formats. He also explains which content increases sales, how to make it and what peculiarities they have.

Manager and his time: who has a monkey on shoulders?

wrote this on Фев 12, 2016


It seems like the burden of tasks being done by employees lies on a manager’s shoulders in the end. We’ll tell you how to get rid of this burden.

This article was initially published in Harvard Business Review in November-December 1974 and since then it’s one of the 2 most often republished articles of the magazine.

In order to republish in “Classic” section, Harvard Business Review has trusted Stephen Covey with writing a comment to it. Why in many cases managers lack time while their subordinates don’t have enough work? The article describes the importance of time-management and how to divide it among managers, directors, colleagues, and subordinates.

How to use «Suggested Search Hack» and get organic visitors by mapping content to the sales funnel

wrote this on Фев 10, 2016

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It’s a widespread situation when businesses that have blogs getting traffic don’t generate a ton of revenue. People are fully concentrated on creating of such a content which will get plenty of traffic. But, unfortunately, the majority of them don’t map their content strategy to buyers' search intents at various stages in the sales funnel.

Benji Hyam asks you a question: “You want $10k monthly deal sizes for your agency and you’re currently getting leads from companies who can barely afford $1k a month? Or even worse, the prospects you’re getting don’t have revenue. Or you run marketing for a SaaS company and you’re driving a lot of great traffic to your blog, but your traffic doesn’t convert to free trials, or your other funnel goals?

He suggests creating such a content that will strategically bring leads in at various stages of your sales funnel. Benji Hyam will tell you how they managed to grow their search traffic to more than 12k visitors per month during 6 months at ThinkApps and share the strategy they used to match various stages of the sales funnel (top level awareness, mid-funnel, and low funnel opportunities).

8 psychological laws to enhance your sales

wrote this on Фев 8, 2016

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There’s one key to a great marketing: understanding. It’s an essential point as understanding your clients will help you to create a cool product and choose the best way to present it. If you experience difficulties in sales, it’s high time to find out how your clients think. It’s called psychology. Marketing and psychology are different fields but yet closely connected. And in this article Neil Patel will prove it to you. Here you’ll find 8 psychological principles which you can use for your business.

How to tell people about a non-unique product in a right way

wrote this on Фев 1, 2016

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“How to define a value of a product we see if it’s non-unique.”

If you want to make your business better, you should know that it’s important to explain customers the value of owning your product. But it may be difficult to start as you have many competitors and they sell the same products. It may seem that everything you could say about value is already said.

This article studies the processes and peculiarities of thinking which are necessary for creation of a value proposition for an oversaturated market.

11 things that tend to work in A/B tests

wrote this on Янв 27, 2016

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Alex Birkett believes that there are no strict rules when it comes to conversion optimization as all sites are contextual. So, something may work great for one site and fail for another. But still, some tactics tend to work more often than not.

Persuasion architecture. 7 mechanisms of user manipulation

wrote this on Янв 25, 2016

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Asmin7 has prepared a material based on Robert Cialdini’s book “Influence: the Psychology of Persuasion”.  

Are you ready to become a persuasion architect?

Huge guide: 130 ways to get more website traffic

wrote this on Янв 23, 2016

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Nat Eliason, the author of the article, offers 130 ways to acquire more website traffic and each of them is described in a detailed way. In addition, there’s a spreadsheet which is extremely helpful in choosing a traffic channel suitable for you. It has all tactics, additional information and difficulty rankings, cost, potential impact and a guide.

Key metrics for each stage of SaaS-services

wrote this on Дек 26, 2015

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Lars Lofgren is a project manager at KISSmetrics. He likes helping young SaaS-services and he writes for KISSmetrics and his own blog regularly. In this article he offers extremely useful information and we are happy to share it with you.

10 user research myths

wrote this on Дек 22, 2015

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Jim Ross, senior UX architect at Infragistics, considers that nowadays there are many people aware of UX and the importance of understanding users. But still there are myths concerning how to acquire this understanding. And in this article he reveals the truth about user research.